The Dos And Don’ts Of Being A Content Creator


Social media content creation can be an odd experience. One the one hand, it’s a form of expression that effectively gives you the freedom to say or write whatever you want. On the other hand, it might be challenging to please everyone when you are essentially tied to an audience that will carefully consider what you say and respond to every apparent change in your style or tone.

Despite this, there are still things you can do to improve your content and satisfy more of your audience. While it’s impossible to please everyone (it’s just an unfortunate fact of being a content producer), you can ensure that the content you produce is of the greatest calibre. The best approach to do this varies depending on the platform. The following are some dos and don’ts for content creators on social media.

Keep your audience interested.

One of the largest and most crucial tenets of social media is to keep your followers interested, regardless of whether you diligently developed your following over many years or used a platform like This entails looking for insightful remarks and responding to them whenever you can. You should also find audience members with whom you can engage in conversation and initiate a conversation because you never know what kind of useful information can result from doing so.

Avoid making the same thing over and over.

When a video is doing well, you can see it on your social media analytics page, whether it’s on YouTube, TikTok, or another site. It won’t, however, explain why that particular video is succeeding precisely because no one can know for sure. In light of this, you shouldn’t limit your future content creation to the type of videos that are performing well on your channel. Make sure to constantly experimenting with your material in a fresh way because you never know what will catch on.

Do not stop honing your art.

A talented content producer is always looking for ways to get better. Find fresh and original ways to communicate the concepts that are important to you. This point is closely related to the advice to avoid producing the same thing over and over again. If you can come up with new ways to express yourself, your audience won’t become tired of your work and engagement will remain strong for a longer period of time. This entails learning new acting or shooting techniques if you’re making videos. If you’re writing, consider refining your tone or word choices, for example.

Do not engage in drama

Engaging in pointless internet drama is among the worst things you can do as a content creator. Pretty nearly every content producer will eventually find themselves at some point in the thick of a dispute of some sort. The best thing you can do is address the issue, offer an apology if required, and make an effort to move on. That dispute might be about you or it might only marginally affect you. Whatever you do, avoid getting involved in personal attacks or picking sides because doing so can permanently damage your reputation as a content provider.

Use a variety of platforms.

Every content creator should make use of all the resources at their disposal, which includes utilising as many various platforms as is practical. Of course, you should prioritise prominent platforms, and you probably shouldn’t waste your time on ones that won’t increase your exposure or your number of followers (not to mention money from brand partnerships or advertising). To be on all the major platforms, though, is a good idea because you never know what kind of new fans or followers you might be losing out on if you aren’t.

Avoid stealing others’ ideas.

Unbelievable as it may seem, there are some online courses that claim to show you how to profit from the work of others or steal their ideas in order to become a great content creator. It should go without saying that you shouldn’t do this since not only do these courses not work, but they’re also a bad idea. Your original ideas are part of what makes you interesting on social media; copying other people’s ideas is not only improper, it also undermines what ultimately serves as your main competitive advantage on these platforms.

Do support other content producers

Although social media can be competitive, it need not be one. All genres of content producers have room at the top, so if there is someone whose aesthetic you truly admire, make sure to promote them and explain to your community why they are deserving of their followers’ time and attention. This will have a number of beneficial impacts, including demonstrating your engagement, showing that you care about growing your friend network, and helping your followers see that you’re a decent person—a characteristic that’s shockingly uncommon in the field of content creation!

Keep in mind who your primary audience is.

When a piece of content, such as a video, starts to do well with an audience that isn’t your typical audience, it offers you an exciting and perhaps valuable creative opportunity. The people that helped you get to where you are today are your core audience, therefore you must always keep them in mind. Always keep in mind the people who actually important, as they’ll be the ones there if everything goes wrong. Don’t blindly pursue alternate prospects for the sake of money or growth.